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Find Your Oakland

Posted: Updated: by Jasmine Moore


Twenty years in, we still believe athletes can change the world. But it starts closer to home than you might think.

At this year’s ESPYs, AFH Athlete Leadership Council member Stephen Curry took the stage to accept the Muhammad Ali Sports Humanitarian Award — an honor named for one of Athletes for Hope’s own founders — and said something that stopped us in our tracks.

“Don’t ever forget that you have a platform. You have a voice. You have everything that you need to make a true impact. And I encourage you to find your Oakland. Find what makes you different and where you can have that impact.”

Find your Oakland.

For Curry, Oakland isn’t just a city. It’s the place that shaped him, supported him, and — through the Eat. Learn. Play. Foundation — the community he’s poured himself back into. It’s where his giving has roots. And for most of us, that kind of clarity — knowing where you belong and who you’re showing up for — is harder to come by than it sounds.

The connection problem

We are, on paper, more connected than we’ve ever been. We have social media, we have group chats, we have comment sections and follower counts and a notification for everything. And yet.

According to the American Psychological Association’s 2025 Stress in America survey, more than six in ten U.S. adults reported feeling lonely, while roughly half said they felt isolated, left out, or lacking companionship often or some of the time. Nearly seven in ten said they needed more emotional support in the past year than they actually received. APAAPA

We’re scrolling through other people’s lives and still feeling alone in our own. The screen — whether it’s your phone, your work laptop, or your TV — was supposed to bring us closer. For a lot of people, it’s doing the opposite.

This is the world athletes are operating in. And it’s the world their communities are living in too.

What community actually means

Here’s the thing about community: it’s not automatic. Sharing a zip code with someone doesn’t make them your community. Having the same employer doesn’t either. Community is something you choose — and something you have to define before you can show up for it.

For athletes, that definition gets complicated fast. You might have grown up in one city, gotten drafted to another, and built a career in a third. Your fans live everywhere. Your teammates rotate. Where do you actually belong?

These are the questions worth sitting with:

Where did someone believe in you before you gave them a reason to? That place — whether it’s a high school gym in rural Georgia or a rec center in East Oakland — often holds more loyalty to you than you realize. It’s also where your presence means the most.

Where do you see a need you’re actually equipped to meet? Platform matters less than fit. The most lasting impact usually comes from people solving problems they understand personally — not just problems that make good press.

Where do you feel the pull to go back? If there’s a place you think about, talk about, or feel connected to even when you’re far away from it — that’s probably a signal worth paying attention to.

Who are the people you want to see win? Community isn’t just geography. It’s the group of people whose success feels personal to you. It might be kids who look like you did at twelve. It might be a neighborhood that’s being overlooked. It might be a cause you’ve lived through yourself.

None of these questions have one right answer. And for some athletes, the answer changes over time. That’s okay. The point isn’t to lock yourself into a place or a people forever — it’s to get honest about where your energy goes when it’s freely given.

Why it matters for you, not just them

We talk a lot about what athletes can do for their communities. We talk less about what community does for athletes.

Research consistently shows that people who give their time and skills to others experience lower rates of depression, anxiety, and loneliness, along with higher life satisfaction and self-esteem. Nurturing meaningful relationships and feeling a sense of connection has real physiological effects on physical and psychological health and resilience — possibly even strengthening the immune system and increasing longevity. University of Kentucky HRMental Health UK

Giving back isn’t a sacrifice. It’s one of the more reliable ways to feel like yourself.

Athletes already know this on some level. The locker room, the team bus, the shared grind of a season — those bonds are real, and they matter. Community work taps into the same instinct. You’re part of something bigger than your own stats. You’re accountable to people who need you. That sense of purpose is good for you, not just for them.

Twenty years of believing this

This year, Athletes for Hope turns 20. Two decades of working alongside athletes — from Olympic champions to first-generation college players — who decided their platform was worth using. What we’ve seen, over and over, is that the ones who build something lasting are the ones who did exactly what Curry described: they found their Oakland. They got specific. They got honest. And then they showed up, consistently, for the people they chose.

We’re still here because we believe that athletes have a unique ability to inspire action, connect communities, and model what it looks like to give a damn. But that belief only means something when it’s grounded — in a real place, real people, real need.

Twenty years in, the question is the same as it’s always been: What’s yours?

Join us in celebrating 20 years of athletes making the world a better place — and learn how you can be part of what’s next: athletesforhope.org/20.

When the Stakes Are Highest, Turn Outward

Posted: Updated: by Jasmine Moore

Two NFL draft prospects spent an evening with 85+ children facing medical challenges and their caregivers — three days before the most consequential night of their careers. Here’s what that moment taught us.

By Joy Le Couteur, Director of Athlete Engagement, Athletes for Hope

Three days before the start of the NFL Draft, Cole Payton and Fred Davis II had every reason to turn inward.

Cole is a quarterback out of North Dakota State. Fred, a cornerback out of Northwestern. Both of them were in the thick of one of the most transformative weeks of their lives — the kind of week where it would be completely understandable to just put your head down, tune everything out, and wait for your name to be called.

Instead, on the evening of April 20, 2026, they hopped on a virtual event with more than 85 kids and caregivers from Project Sunshine’s Network — children navigating serious medical challenges, some of them from hospital beds — and spent their evening answering questions.

No agenda beyond showing up. Just two athletes, a live Q&A, and a room full of kids who wanted to know what they thought.

The questions that mattered most

The kids didn’t ask the things you might expect.

They asked about bullying — how to handle it when it happens to you, or to someone you love. They asked what the biggest lessons Cole and Fred had learned from playing football. And, in the way only a kid can, one of them asked what the two of them were planning to buy with their first pro check.

One of the answers, very sweetly, was: a farm.

I’ll tell you what amazed me the most about that night. It wasn’t the questions themselves. It was the joy on the kids’ faces when they realized these two guys were actually there — actually listening, actually theirs for the evening. One parent shared afterward:

“We weren’t sure what to expect, so our kids loved the practically one-on-one chat. Like, two players to ask questions to — it felt really awesome!”

Another shared:

“Getting the chance to truly interact… my son loved getting to ask a question to the speaker. Wish I would’ve learned of this group sooner. THANK YOU!”

And from HopeKids, one of our partner communities that joined the evening:

“I just wanted to reach out and let you know how much both myself and so many of our families enjoyed the evening with Fred and Cole. They are both fine examples of athletes who seem genuinely interested in giving back in this way. Very thankful for your partnership with Project Sunshine that has allowed our families exposure to you all and these wonderful athletes.”

Why do this now?

I know it’s a fair question: why put an event like this on the calendar three days before the draft?

Here’s what I’ve come to believe. The higher the stakes, the easier it is to turn inward — to let nerves and anxiety take over. And in those moments, shifting your focus outward is one of the most grounding things you can do. Doing something for someone else. Reconnecting with a sense of community. As an athlete myself, I know how much lighter a pressure week can feel when you remember that the people on the other side of the screen — or in the stands, or in the stadium — aren’t there to judge you. They’re there because they want to be with you.

I told Cole and Fred how impressed I was. Taking the time to show up for these kids and families, during one of the most transformative weeks of their lives, says everything about their character. They’re not just exceptional athletes — they’re exceptional men. The way they showed up that night (warm, approachable, and fully present with every kid who asked a question) told me everything I need to know about the kind of teammates and leaders they are.

What only athletes can do

There’s something about an athlete’s platform that a check or a campaign just can’t replicate.

I don’t think athletes always realize the lasting power of a single interaction. When you take the time to show up for someone in your community, it can become a memory that person carries for the rest of their life — a story that gets told and retold for years to come. 

I learned this when I was competing. Interacting with kids was always a highlight of my own career, and I always walked away feeling encouraged and inspired — especially when I got to be around children facing medical challenges. It has a way of putting everything in perspective. Whatever I thought I was dealing with felt a lot smaller the moment I saw the strength and resilience those kids carried every single day.

Now I get the privilege of helping other athletes experience that same joy and sense of purpose. It’s honestly the best part of my job.

Twenty years in

Athletes for Hope is in its 20th year — founded back in 2006 by a group of athletes who believed sport’s greatest asset was never the trophies, but the platform. Twenty years later, a night like this one is the quiet proof of concept: a virtual pre-draft visit that didn’t make a single headline and that 85+ kids and caregivers will remember for the rest of their lives.

And a huge congratulations to Cole, who’s heading to the Eagles, and to Fred, who’s joining the Commanders. We can’t wait to cheer you on!

If you’re an athlete reading this — whatever point you’re at in your career, whatever is coming next week or next year — the invitation is the same one Cole and Fred said yes to that night: turn outward. The power of being present and taking the time can make the greatest impact. 

Athletes for Hope connects athletes with causes and communities that they care about most. To learn more or get involved, visit athletesforhope.org.

Project Sunshine delivers the healing power of play to children with medical needs. To learn more about Project Sunshine or make a donation, visit https://projectsunshine.org

HopeKids serves families who have a child with a life-threatening medical condition. To learn more about HopeKids or make a donation, visit hopekids.org

Twenty Years In: Why Educating Athletes to Give Back Still Matters

Posted: Updated: by Jasmine Moore

By Jason Belinkie CEO, Athletes for Hope

Twenty years ago, if you had told me that Athletes for Hope would one day educate more than 13,000 athletes across nearly every sport in this country, I would have been grateful — and probably a little overwhelmed. But if you had told me why we would still be doing this work two decades later, I would have nodded immediately.

Because the “why” has never changed.

Athletes for Hope was founded in 2006 on a simple but powerful belief: athletes have the transformative ability to make the world a better place, and they deserve the education, tools, and support to do that well.

Our very first empowerment workshop set the tone for everything that followed. It was with the U.S. Women’s National Soccer Team. At the time, women’s soccer was still fighting for the visibility and respect it deserved. The players were talented, driven, and deeply connected to their communities — but few of them had the national platforms they do today.

I remember one conversation from that workshop as clearly as if it happened yesterday. A young forward named Abby Wambach spoke up and said: “People might not know me on a national scale like some of my teammates yet, but when I go back and visit with kids in my hometown of Rochester, New York, I can reach them in ways that even a huge national celebrity might not be able to. By showing up for kids who are in the same position as I used to be, I know I can make a huge difference in their lives.”

That insight stopped the room.

It was such a simple truth — and such a profound one. Impact doesn’t start with fame. It starts with presence. It starts with showing up.

Of course, today Abby Wambach is known just about everywhere. But that mindset — that athletes don’t need to wait until they’re “big enough” to give back — remains at the heart of Athletes for Hope.

Over the past 20 years, the world has changed in ways none of us could have predicted. Social media has transformed how athletes connect with fans. NIL has reshaped college sports. Conversations around mental health, social justice, and equity have become louder, more urgent, and more complex. The definition of “platform” itself has expanded beyond stadiums and TV screens.

And yet, at our core, what we do hasn’t changed.

We educate athletes.
We inspire athletes.
And through them, we positively impact kids and underserved communities.

That education matters more than ever.

Athletes are often told to “use your platform,” but rarely are they taught how — how to identify causes that genuinely resonate with them, how to engage interactively with communities, how to give in ways that are sustainable, ethical, and aligned with who they are as people, not just performers.

At Athletes for Hope, we’ve spent two decades filling that gap.

We’ve led empowerment workshops with NFL teams, NBA teams, WNBA teams, NWSL clubs and more. We’ve worked with Team USA athletes, with college programs, with soon-to-be NFL rookies at the Senior Bowl, and with veterans nearing the end of their careers. We’ve sat in locker rooms, conference rooms, classrooms, and Zoom rooms — across nearly every sport and in communities all over the country.

No matter the setting, the questions are remarkably consistent:
Where do I start?
How do I know if an organization is doing good work?
How can I give back without burning out or getting it wrong?

Those questions are exactly why education is essential. While passion is important, it isn’t enough on its own. Good intentions need guidance. And athletes deserve a roadmap for how to turn caring into meaningful, lasting impact.

Looking back, I’m incredibly proud of the numbers — more than 13,000 athletes educated, countless kids reached, thousands of service hours logged. But I’m even more proud of the quieter moments: the athlete who volunteers in their hometown because of a workshop conversation; the team that rallies around a local school; the player who discovers that giving back doesn’t distract from performance, but actually deepens purpose.

Twenty years in, my belief is stronger than ever. When athletes are educated and empowered to give back, the impact ripples far beyond any single game, season, or career. It reaches families, neighborhoods, and future generations.

The world may look very different than it did in 2006. But the heart of Athletes for Hope remains the same: a steadfast commitment to helping athletes use their influence — whether local or global — to make the world better for everyone.

And if the next 20 years are anything like the first, it all starts the same way it always has.

With showing up.