Digital & Social Media Marketing Coordinator - Athletes for Hope

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Digital & Social Media Marketing Coordinator

Summary and Application Instructions

AFH is seeking a Digital & Social Media Marketing Coordinator who is passionate about the intersection of sports, philanthropy and advocacy. Ideal candidates will possess marketing and social media experience. Public relations experience is a bonus. Interested candidates should send their resume to Kylie Reeves (kreeves@athletesforhope.org) along with a cover letter that briefly answers the following questions (no other cover letter is required):

  • What interests you most about this position?
  • Why do you feel you would be a great fit for this position?
  • What is your favorite social media/digital communication platform? Why?
  • When considering your application, what is the one thing you want us to pay the most attention to?
  • Is there anything not reflected on your resume that you would like us to know?

Position Description

General

  • Work closely with Digital Marketing Lead on implementation of overall marketing strategy and internal communications
  • Correspond with AFH staff members on a daily basis to collect relevant content for website and social media channels
  • Collaborate with AFH athlete members to provide dynamic and impactful content on website and social channels
  • Support Marketing team on all external and internal communications as well as partnership activations and relationship management

Social Media

  • Day-to-day management of AFH social media accounts including copywriting
  • Execute social media strategy in accordance with overall digital media plan
  • Create quarterly and annual goals that can be measured through analytic resources
  • Follow and engage AFH athlete members on social media
  • Distribute monthly and/or quarterly analytic reports to AFH staff

Website

  • Create and publish content on the AFH Website integrating SEO best practices
  • Manage and update content regularly on the site
  • Interview AFH athlete members for monthly website features
  • Communicate with developers and designers for coding issues/updates
  • Track website performance for quarterly reports

Email Communication

  • Work with Digital Marketing Lead to write and disseminate monthly AFH Newsletter
  • Work with program leads on keeping CRM data updated
  • Track email performance for monthly reports

Marketing & Communications

  • Execute marketing plan in accordance with overall digital media strategy
  • Opportunity to create new pieces of content that highlight AFH athletes, programs and initiatives
  • Public Relations: establish relationships with and pitch stories to media outlets when appropriate
  • Create quarterly and annual goals that can be measured through analytics

Preferred Qualifications

  • Existing general knowledge of the sports philanthropy and advocacy landscape
  • Desire to think outside the box to create engaging content for all digital media platforms
  • Experience in social media management and community engagement (either natively or via third-party platform)
  • General knowledge of email marketing best practices and CRM data collection/management
  • Experience with digital media metrics measurement (either natively or via third-party platform. AFH currently uses Buffer)
  • Knowledge of SEO best practices
  • Knowledge of professional, collegiate, Olympic and Paralympic sports landscape
  • Strong written and verbal communication skills

This role is being offered as a remote (east coast preferred but not mandatory) consultant position at 40 hours a week at $40k per year.