September 19, 2008 – Nastia Liukin and Gymnastics Superstars Perfom in Frosted Pink with a Twist, to Raise Awareness and Encourage Action in the Battle against Women’s CancersNastia recently travelled to San Diego to appear in Frosted Pink with a Twist. Frosted Pink with a Twist is a charity event aimed at empowering women, raising awareness, and encouraging action in the battle against women’s cancers. Also appearing in the show were many of Nastia’s Olympic teammates, other members of the 2008 Tour of Gymnastics Superstars cast and musicians such as Natasha Bedingfield and Cyndi Lauper. Frosted Pink with a Twist is the creation of Mike Burg, CEO of Edge Entertainment. As a two-time cancer survivor and someone whose family has been deeply affected by women’s cancers, Burg felt the need to use his expansive broadcast experience and marketing talents to do something. Pulling from his own experiences as a cancer survivor and his understanding of the need for people living with cancer to find Empowerment Through Education and Action, Burg teamed up with four of the nation’s most effective women’s cancer advocacy and educational organizations to develop Frosted Pink, a groundbreaking campaign that combines the power of sport, song, and survivorship to raise awareness of women’s cancers and inspire action. |