Concord, NC (March 17, 2008)- Live from Bristol Motor Speedway, Jeff Gordon announced on QVC’s show “For Race Fans Only” his foundation’s latest partnership with Speed Racer Enterprises. A special paint scheme featuring The Jeff Gordon Foundation along with the iconic characters from Classic Speed Racer was unveiled during the show in addition to a new line of Action Racing Collectables die-cast from merchandise partner Motorsports Authentics, Inc.

A perfect union of two racing icons, Jeff selected Speed, a beloved animated race car driver to represent the foundation for a two year program celebrating their unique passion for the sport. Speed Racer made its original debut in 1967 and 40 years later, it is still one of entertainment’s most recognizable animated cultural icons. The series centers on friendship and family issues amidst the world of high-octane racing which works to create a winning combination for Jeff Gordon and his foundation.

“Speed Racer Enterprises is proud to be an integral part of the efforts of The Jeff Gordon Foundation. Speed and Jeff are two legendary racing heroes, particularly in the eyes of children, and this is truly an inspiring program designed to captivate our love of racing and our willingness to help the community and children in need,” said James Rocknowski, President of Speed Racer Enterprises.

“The Jeff Gordon Foundation is thrilled to be associated with partners who are as committed to bringing joy to children as we are. Speed Racer Enterprises and Motorsports Authentics have worked with us to create something special – something that appeals not only to children and racing fans, but also to an entire generation who watched the original

‘Speed Racer’ on television. We’re excited to be part of Speed Racer’s enduring history, and we look forward to translating the success of this program into support for critically ill children,” said Jules Moss, Business Development Manager of The Jeff Gordon Foundation.

In support of the foundation’s efforts, Motorsports Authentics has developed a line of Action Racing Collectables die-cast featuring the classic Speed Racer characters the world has grown to love for the past 40 years. Sale of Jeff Gordon Foundation merchandise directly benefits children with chronic and life-threatening diseases.