On January 26th, CEO Ivan Blumberg led a 1.0 workshop with a group of over 100 collegiate players from across the U.S. participating in the 2018 Reese’s Senior Bowl. The players were eager to learn how they can utilize their platforms to make a difference in their perspective communities. After sharing perspectives on each exercise, the players agreed they all had an opportunity to make a difference regardless how well known of an athlete they may be. Their theory was put into action as they all received charitable opportunities at various organizations in Mobile, Alabama following our workshop. The Starlight Children’s Foundation hosted a group of players at U.S. Women’s and Children’s Hospital. Players engaged with children during room visits and passed out autographed footballs.